We help teams and leaders align values, language, and behaviors —
so trust, innovation, and performance emerge naturally.

THE PROBLEM: WHY CONNECTION IS BREAKING DOWN

The Challenge

  • Most cross-cultural or team-building programs fail because they focus on the wrong layer:

    • They oversimplify people into national stereotypes

    • Teams communicate “correctly” but never deeply

    • Leaders operate onstage while trust is built backstage

    • Functions stay in silos

    • People hide their authentic values

    Meanwhile, global teams are more diverse, hybrid, and overloaded than ever.
    They need a system, not another workshop.

    What people truly want is simple:

    👉 A safe, natural way to be understood — and to understand others.
    👉 A way to cross the invisible lines that limit trust and innovation.

    This is why Mind0.0 exists.

THE MIND 0.0 PHILOSOPHY: reset - realign - reconnect

Mind0.0 means returning to the place where assumptions fall away and genuine connection becomes possible again.
It’s a Laozi-inspired principle:
Before labels. Before roles. Before stereotypes. Back to essence.

Every person carries three layers of culture:

  1. National Culture — what feels familiar

  2. Organizational Culture — how purpose is lived through routines and relationships

  3. Personal Culture — one’s intrinsic values and motivations

Mind0.0 focuses on the third layer — personal culture.
Because when you understand someone’s inner values, everything else becomes easier:

  • Leadership

  • Collaboration

  • Influence

  • Trust

  • Innovation

  • Conflict resolution

This is the foundation of all Mind0.0 programs.

THE THREE ALIGNMENT METHODS

The universal engines behind trust, clarity, and innovation.

Mind0.0 programs use three alignment methods that everyone intuitively uses — we simply name them, strengthen them, and turn them into repeatable systems.

Thought (language) Alignment

“Same word, different worlds.”

Every person carries a personal dictionary shaped by:

  • life experiences

  • cultural background

  • emotional memory

  • interpretation habits

Words like challenge, respect, trust, responsibility, love, urgency, or leadership do not mean the same thing to everyone.

Mind0.0 gives teams a system to:

  • reveal hidden meanings

  • reduce misunderstandings

  • negotiate shared definitions

  • reinforce clarity through a team dictionary

This becomes a living tool used daily.

Motivation (Value) Alignment

“Behind every behavior is a positive intention.”

We visualize your personal culture through the Intrinsic Motivation Map (also called Ikigai Map).
It reveals the interconnected network of:

  • Spiritual motivations

  • Thought-based motivations

  • Emotional motivations

  • Body-based motivations

Used for:

  • Building trust

  • Strengthening clarity

  • Improving wellbeing

  • Leadership authenticity

  • Aligning personal values with work

Yin-Yang (Polarity) Alignment

Crossing lines creates new possibilities.

Mind0.0 reframes opposites as complementary:

  • Onstage ↔ Backstage

  • Short term ↔ Long term

  • Logic ↔ Emotion

  • Personal values ↔ Company values

  • My function ↔ Their function

When leaders learn to cross these lines, both sides thrive.

Used for:

  • Innovation

  • Conflict resolution

  • Cross-functional collaboration

  • Organizational transformation

Anthony (Tony) K. Lee

Welcome to Mind0.0 — I’m Anthony, Cross-Cultural Catalyst

My Story
Born in Korea. Raised in America. Transformed through China and Japan.  Fluent in English, Korean, Chinese and Japanese both written and verbal.  What began as an identity crisis became a lifelong lesson: culture shapes us, but values define us. Over 24 years working across continents, I discovered that the key to authentic leadership and human connection isn’t nationality or sharing same cultural background — it’s clarity of values.

 

Why I Do This
I believe that trust is built on what truly matters to us as individuals, not the categories we belong to. My mission is to help people uncover those values within themselves and between each other — so they can lead, connect, and collaborate with meaning and integrity.  That is my life purpose which brings me the biggest joy! 

The Mind 0.0 Manifesto

Reset. Realign. Reconnect.

In a world obsessed with upgrades, Mind 0.0 is a reset point — where bias and division dissolve, and real connection begins.

We help individuals and organizations grow by aligning language, values, and relationships — turning cultural and personal differences into bridges for understanding.

At Mind 0.0, growth isn’t something you chase.
It’s something that happens naturally — when people feel safe enough to be themselves.

This is my philosophy:

  • To help individuals and organizations step out of automatic reactivity.

  • To restore the pause, the space where choice is born.

  • To return to the ground state of clarity and move forward with responses anchored in values, not impulses.

Only when we return to Mind 0.0 can we unlock balance, resilience, and flow.

Proprietary Programs

ORIGIN™ ー 1:1 Value-Centered Cultural Intelligence

For expats and executives navigating Korea, Japan, or China.

Reconnect with your values, decode cultural meaning, and build authentic trust across borders.
ORIGIN™ transforms “cultural adaptation” into mutual transformation — helping you stay grounded in who you are while connecting with others more deeply.

BASE™ーValue-Centered Team Alignment

For multicultural or cross-functional teams.

A repeatable system for aligning values, nurturing trust, and sustaining authentic collaboration.
Teams that practice BASE™ experience up to 60% higher psychological safety.

If you are ...

 

  • Leaders feeling disconnected from their work or teams
  • People navigating identity challenges (cultural, generational, or personal transitions)
  • Entrepreneurs or creatives craving clarity about what truly matters to them
  • Anyone struggling with “success without satisfaction”
  • Anyone struggling with "work & life" balance 

 

 

  • Multinational or multicultural teams struggling with invisible tensions

  • Leadership teams dealing with unspoken misalignments in priorities or working styles

  • Cross-functional project teams (sales, engineering, marketing, etc.)

  • Startups scaling quickly and losing clarity on shared values

  • Remote or hybrid teams wanting to build trust and authentic connection

  • Family-owned companies where personal values and business values collide

 

You've come to the right place!

“Working with Tony has been a game-changer for my career in China. His sessions are more than coaching, rather a combination of mentoring, consulting and training.  His grasp in Japanese language and culture is unparalleled. Highly recommend!”

Sakamoto Atsushi -- Toyota Motor China

Contact Anthony

I help individuals and teams uncover, align, and live their values.  Feel free to contact me with any questions or to schedule an appointment. Initial session is free with no obligation what so ever! And don't worry, I don't have energy or time to bug you with spam emails^^

Some of Our Past & Present Clients (that you might know)